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Author Archives: Conor Florance
The Evolution of Influencer Marketing in Australia
You won’t be surprised to hear that Influencer Marketing is a core passion of ours here at Contagious. This past month we’ve put the Aussie evolution of Influencer Marketing under the microscope by garnering insights from marketeers around the country. … Continue reading
Mastercard Shakes Social Media with a ‘Priceless Surprise’
It is hard not to think about ‘Mastercard’ without thinking about debt… and their iconic campaign slogan ‘Priceless’. For 18 years, Mastercard has celebrated the priceless moments in people’s lives but decided it was time to shift consumer perceptions … Continue reading
Posted in advocacy, Influencer, social media, Whats the buzz?, word of mouth
Tagged Mastercard, Priceless Surprise
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Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’
With the growing popular demand of audio streaming platforms, such as SoundCloud and Beatport, Guitar Center looked to harness this new found accessibility by teaming up with Grammy Award winning artist, DJ Zedd, and launching a social media based contest named … Continue reading
Posted in Influencer, social media, Whats the buzz?, word of mouth
Tagged cover me, guitarcenter, zedd
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