Author Archives: admin

The Future of Influencer Marketing

It’s no secret that Influencer Marketing is becoming more and more mainstream. Everyone wants a piece of the pie, and according to Schlesinger Associates, 84% of marketing professionals worldwide have plans to start Influencer Marketing in 2016 and those who … Continue reading

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Skype Launch Influencer Campaign

Skype recently launched an Influencer campaign to capture the personal experiences of influential bloggers. The core challenge they faced was how to make Skype interactions that are generally private in nature, visible to the public. The Skype Passion Project engaged … Continue reading

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Highland Park Whisky Engage Influencer Marketing Strategy

Scottish whisky producers Highland Park recently launched their new product ‘Dark Origins’ with the help of an Influencer Marketing Strategy. Engaging influencers from the creative and drinks sector, the campaign paired Dark Origins with craft beers and saw people such … Continue reading

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Facebook Tab Engagement Down 53%

It’s been over four months since Facebook launched the new Timeline interface. In knee-jerk reaction, brands have reluctantly spent more marketing dollars ‘tweaking’ their social media strategies in response to the Timeline changes in layout and functionality. I don’t know … Continue reading

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Tweeting for a Treat

Recently ‘Electric Ireland’ cleverly engaged consumers at one of the largest tech and business event in Dublin by opening a free ‘Tweet Café’ that encouraged event goers to tweet for a treat! The large electricity and gas supplier from Dublin … Continue reading

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Adidas: advocacy and pop up stores

Recently Adidas launched 6 pop-up stores across Germany, Austria and Switzerland to give to their most loyal fans first access the newest collections which helped drive sales through fan advocacy. Each pop-up store opened in a location that was only … Continue reading

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Australia second highest smartphone penetration globally

Google have released new research in conjunction with Ipsos that shows “Australians are buying more smartphones, faster, than the rest of the world – and they’re using them more too” (Jason Pellegrino, head of mobile ads, Google Australia & Newzealand). … Continue reading

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Sony empowers The Vaccines fans

Sony Music recently launched a social campaign that integrates Instagram to cleverly create an army of passionate advocates. The campaign gives fans the chance to be part of the creation of a crowd sourced Instagram video for the upcoming single … Continue reading

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Tourism Toronto launch real time tourism guide

Tourism and WoM already walk hand in hand in my mind- think Trip Advisor for hotel recommendations or local What’s On pages for trusted hot spots, but tourism has recently gone to a whole new interactive level with social media. … Continue reading

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