ASICS Search for the Ultimate Australian Rugby Union Fan with the Return of Rugby Rewards

ASICS is creating social buzz with the return of its Rugby Rewards, ahead of the Australian Rugby Union’s Castrol EDGE France Tour, which kicks off at the start of June.

ASICS Rugby Rewards is a Facebook app, which tracks the social activity of fans in an attempt to find the ultimate fan, who will win a VIP Qantas Wallabies team experience.

This fan engagement app is a clever marketing tool, creating hype and competition amongst fans prior to the game and increasing support for the Wallabies.

Fans want to feel as close to the game as they possibly can, so ASICS have leveraged this insight and created an opportunity which focuses on connecting the ARU with its valued fan base.

 

This entry was posted in digital, mobile, social media, Whats the buzz?, word of mouth and tagged , , , . Bookmark the permalink.

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