ASOS have launched a long-term advocacy program that sees them rewarding their most influential fans with a range of exclusive initiatives & VIP bonuses. #AccessAllAsos expands the social media presence of the brand by incentivising key influencers to recommend ASOS online throughout social media channels.
ASOS fans are invited to apply each month to become an ASOS Insider where they get access to exclusive new ranges, visits to ASOS HQ, invites to exclusive ASOS events and ASOS freebies and goodies.
Long term advocacy programs are becoming more and more popular for retail brands where regular product releases provide ongoing topics of conversation for advocates.
Harnessing the power of your most avid fans & followers can be a very cost effective method to create valuable online recommendations, & social media content which inevitably translate to an increase in sales.
See the full program in action here>> Access All ASOS